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Cannabis Seed to Sale Software – Bloomberg Interview with Trellis CEO, Pranav Sood

Cannabis Seed to Sale Software

Trellis is a Toronto based cannabis start-up that was funded by a venture capital firm co-founded by Snoop Dogg. The company received a 2.5 million dollar investment for a cannabis seed to sale software platform for the medical marijuana industry. The CEO of the company is Pranav Sood, a Business Administration graduate.

Pain Points Faced by Cannabis Growers

Cannabis crops are prone to pesticides, insects, mold and other factors. Marijuana crops are still illegal in many states and throughout Canada for the most part. Prohibition has resulted in discrepancies between state and federal laws regulating approved pesticides use on crops. 

Cannabis growers have no set guidelines on what pesticides to use or how much. The lack of regulations doesn’t help to minimize the health risks associated with there use.

What Does Cannabis Seed to Sale Software Do?

The cannabis seed to sale software that Trellis designed includes the following benefits:

  • Tracks plants from inception to the final harvest.
  • Helps determine when the crop should be harvested.
  • Shares details when the plant should be packaged.
  • Tracks crop samples.
  • Keeps records of product lab tests.
  • Provides a history of inventory information to the final consumer sale.

Other Trellis Benefits

Another great feature of the Trellis proprietary cannabis seed to sale software is the ability to give individual plants their own barcode. Operators will be able to track individual room conditions and the crop yields from that particular space. This option will allow them to regulate temperatures, humidity, and light to achieve the best weed batches. The software basically eliminates the guesswork from growing cannabis successfully.

The ability to track the growth cycle of individual plants gives the operator a huge advantage towards increasing their yields and quality of their product. Last but not least is the added advantage of knowing how much pesticides to use therefore ensuring the health of your consumer base.

Cannabis Seed to Sale Software and Vertical Integration

Trellis has a software package that allows operators to seamlessly run their businesses thus benefiting the end user, the consumer.

“It’s actually interesting most of the markets that we play in, almost every market has a maturity curve and right now every market is early on in its maturity curve. Some places like Colorado, like Canada are a bit further along than others. It’s very interesting for us to go into Australia, for example, where we’re seeing the really early days and early stages of that market and it reminds us very much of how Colorado and Canada started as well.”-Pranav Sood

When Canada legalizes marijuana in 2019, and more states follow Colorado and California regarding legalization, Trellis is aiming to become the backbone of the industry for operators. They continue to expand their client base rapidly. Currently, Trellis is available in Canada and California.

Bloomberg Interview (Video Transcription)

Bloomberg Speaker
Toronto based cannabis start-up Trellis, love that name, has a 2.5 million dollar investment from that venture capital firm that was co-founded by Snoop Dogg, the rap star. Now Trellis makes seed to sale software for the cannabis industry, we’re joined by Pranav Sood, CEO of the company. Great to see you.

Pranav Sood
Great to see you as well.

Bloomberg Speaker
So one of the big issues for the cannabis growers has been pesticide because this crop is prone to bugs, and mold and stuff. So, how do you help with that? Obviously, traceability is very important. How do you help?

Pranav Sood
Absolutely, our software helps operators track the plants from inception, propagation until it grows to vegetation, flowering, ultimately when it’s harvested, wet, dry trim. Then when it gets packaged, all product needs to be lab tested. Our software actually allows them to keep track of their samples, the test results that come back from the labs and then that information carries forward with the inventory until its sold to the consumer.

Bloomberg Speaker
In some cases, we’ve seen individual plants have their own barcode.

Pranav Sood
Yup.

Bloomberg Speaker
That sounds incredible, the level of detail. Each plant with its own barcode.

Pranav Sood
Yeah. Absolutely. It’s interesting, we operate across multiple markets so we’re in California, we’re in Canada, Jamaica, Australia so we’ve seen regulations kind of across the board. Most of them will require you to tag each individual plant. A lot of that’s due to divergence, a lot of that is for public safety. I think the key thing is, I think California did it really well, where you actually track it by batch from the beginning and then once it becomes a flowering plant that’s when you tag each individual plant.

Pranav Sood
Yeah. I think there’s a lot of value for operators to do this for their internal purposes. Rooms and conditions change, you know, based on each room. So, for the operator, it’s helpful for them to understand this plant that was sitting in this location ended up yielding more than this other plant that was in a different location. Maybe it’s because the air condition isn’t tuned properly or whatever it might be. There’s a lot of benefits to tracking each individual plant.

Bloomberg Speaker
You’re a hardcore entrepreneur. The reason I say that is you’re not a horticulturist or a soft square guy, you trained in business administration, Bachelor’s Degree in Management at Western University, University of Western Ontario. So, what got you into this? Why are you interested in cannabis seed to software, seed to sale?

Pranav Sood
Yeah. I mean, for sure. For me, I think it was I’m from Toronto and in 2014 the M-M-P-R at that time, which is now the E-C-M-P-R-

Bloomberg Speaker
The medical system?

Pranav Sood
… The medical system was drafted. When I read the regulations it was so different than the old regulations and it was one of the only industries that I’ve seen where the regulations for a sub-vertically integrated market. So here in Canada as a licensed producer, you not only produce but you also take prescription directly from patients and mail it directly to the patient. That responsibility is all on the operator. So, when I read that, I knew that there weren’t any other industries that had tools in place to manage everything. Cannabis is unique, it’s agriculture, it’s healthcare, it’s manufacturing and all of that put together.

Pranav Sood
I got interested because there are definitely challenges in managing that both from regulatory perspective, as well as, operational, so I’d love to kind of help build the tools to help the operators manage that.

Bloomberg Speaker
Yeah. We kind of forget that the licensed producers have, some of them, have tens of thousands of medical patients that they deal with.

Pranav Sood
Yeah.

Bloomberg Speaker
As you say, they’re totally vertically integrated from the plant to mailing something to your house.

Pranav Sood
Right. Yeah. I mean, with adult use coming in place they’re starting to put in distribution, market in place, dispensaries. Here in Ontario, it will be governed by the government and the L-C-B-O entity that they’ve put together. So, the industry is obviously going to evolve. It’s going to start looking more like what we’ve seen in the states, in California. Definitely, the roots of it were that vertically integrated market and that’s what got me into it.

Bloomberg Speaker
It sounds in some sense that Canada’s ahead because I understand that Colorado is only now getting around to putting on pesticide rules?

Pranav Sood
They’ve had it since inception but I think it’s becoming more specific now.

Bloomberg Speaker
Okay.

Pranav Sood
They’re learning more about it as the industry continues to grow. I expect that from many other markets. It’s actually interesting most of the markets that we play in, almost every market has a maturity curve and right now every market is early on in its maturity curve. Some places like Colorado, like Canada, are a bit further along than others. It’s very interesting for us to go into Australia, for example, where we’re seeing the really early days and early stages of that market and it reminds us very much of how Colorado and Canada started as well.

Bloomberg Speaker
Did you call the company Trellis because it’s like one of those frames in the garden that you grow things on?

Pranav Sood
Exactly. We’re kind of that backbone that allows the operators to grow on top of.

Bloomberg Speaker
What would you say, just finally, with the L-Ps you’ve dealt with. Is there a variety of standards out there? Are some better than others?

Pranav Sood
Honestly speaking, the ones that we’ve seen in Canada are fairly similar and I think it’s because the regulations are so constraining. That it’s, there’s really only a couple of ways that you can slice it. Whereas when we go to a place like California, the market is a bit more mature from an operational perspective and things like extraction, for example, it’s a huge piece of the industry and in the U.S. but not so big in Canada. So we see a lot more variety in workflows, in operations out there. I think, over time, Canada is going to ultimately get there and I like the approach that Canada takes where it’s slow, methodical and kind of done the right way.

Bloomberg Speaker
Pranav, thanks very much.

Pranav Sood
Yeah. Absolutely. Thank you.

Bloomberg Speaker
Pranav Sood is founder and CEO of Trellis.

To learn more about Trellis and their cannabis seed to software, request a demo.